Today, some praise for the lowly Muffet. Canadians of a certain age remember the Johnny Bower ads, but when did you last see any advertising for this cereal? There are probably a lot of people out there who don't know about it - and that is a shame, because it is one of the most natural cereals available. Know what's in it? Whole wheat. That's it. No added anything, except some BHT in the paper wrap to keep it fresh. I don't know exactly what they do to the wheat to make it edible, mind you, but the result is lots of fibre and iron, and very little fat. Heat some water and pour it on to soften and warm the cereal, add a bit of milk and sugar (yeah, I know, but I like sugar!), and enjoy.
It's hard to find any info on Muffets. Quakeroats.ca has nothing about it. And yet, I found this bit of info on the web:
"Curiously, the most successful ready-to-eat breakfast cereal in 2006 is neither new nor reformulated, and its only front-panel health messages are “100-per-cent natural,” and “100-
per-cent whole grain.” And according to Jeff Schoo, director of Food for Mississauga, Ont.-based Pepsi-QTG Canada, sales of Muffets Shredded Wheat have grown without any incremental
consumer support."
It seems Muffets are prospering by all the attention given to whole-grain cereals in ads for their competitors. I'm just happy I spied the box on the shelf last time we shopped, because I'd never have thought of them otherwise.
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There is info on the Quaker Oats web page http://quakeroats.ca/en/products/cereals/muffets-shredded-wheat.aspx#NutritionalInfo
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